We’re regularly asked about SEO by businesses who, understandably, want to make sure they’re meeting all the right criteria to be on the front page of search engine rankings. Often, the assumption is it’s all about meta tags and behind-the-scenes trickery, but actually, the most important step in achieving great SEO is to think of a Search Engine (such as Google) as a person… not a machine.
If an independent retailer wants to compete effectively, their online presence needs to be spot on. So when building a site for a retailer, or perhaps looking to transfer what you already have to a better platform, what should the platform criteria be to make sure you’re making the right decisions?
Building a website for yourself or a client can sometimes cause anything from excitement to dread for those of us who aren’t trained web developers or designers. Even if you’ve created websites before, are you sure you’re using the right platform?