If you’re a large business with a budget to engage a web design agency, then you’re already onto a winner when it comes to knowing (or being shown) what to have and what not to have on your website. But what about small and local businesses? We’ve spoken to many people who remain unsure. So we thought we’d share our number one recommendation...
Keeping on the theme of our previous blogs on SEO, we’re now delving a little deeper; looking specifically at how our small and local business customers can best position themselves to reap the rewards of successful SEO. Do your local competitors get a higher ranking than you even though your site is more professional? Let us clear the confusion away with our take on how you Go Local.
In previous blogs we’ve enjoyed getting back to SEO basics; looking at the fundamentals you can (easily) implement to guide search engines to prioritise your site. Unfortunately, it doesn’t stop with the fundamentals, whole careers are built out of SEO. But don’t fear, we have another installment to really help tick those boxes and make sure your site isn’t bottom of the searching pile.
So, you’ve made sure that your company description and other content on your site is clear for your target audience to understand you’re relevant to them. And by doing this you’re also pleasing Google.
But what else can you do to really optimise your site’s attractiveness to search engines?
We’re regularly asked about SEO by businesses who, understandably, want to make sure they’re meeting all the right criteria to be on the front page of search engine rankings. Often, the assumption is it’s all about meta tags and behind-the-scenes trickery, but actually, the most important step in achieving great SEO is to think of a Search Engine (such as Google) as a person… not a machine.
Building a website for yourself or a client can sometimes cause anything from excitement to dread for those of us who aren’t trained web developers or designers. Even if you’ve created websites before, are you sure you’re using the right platform?