Your top 5 questions answered: Using the Smart Little CMS to build client websites.

on Fri 4 Mar

As a marketer, you’re probably pretty well versed on the likes of copywriting, social media and PR. But when you’re offering a website project, something you might not have done even once before, it can be pretty daunting to discuss with a client for the first time. You’ve got to be 100% sure on what you’re offering, your limitations and your clients expectations. So we’ve compiled a useful little list of the top questions we get asked about managing website projects using the Smart Little CMS.

Why would I create my client’s website with the Smart Little CMS rather than Wordpress?

This is a biggy. So much so that we’ve dedicated a page on our site just for this question! Wordpress is indeed a very useful tool, but the feedback we’ve had is that it can be over complicated, and sometimes just unnecessary to create websites with Wordpress. Smart Little CMS is absolutely suited to the needs of small businesses (heck, that’s what it’s built for!), but there are limitations.

For a professional online presence that effectively markets a business, can collect leads, explain your service and prices, the Smart Little CMS is perfect for your client. But if you need extended customisation, client log-in areas or other special functions, Wordpress might be better for you this time. Either way, lots of our marketers use a combination of the two, and since being a Smart Little Marketer costs nothing you could well benefit from doing this too.

What if I get stuck using the software, how do I explain this to a client?

Bottom line is, you don’t have to. If you’re building your client’s site you can always jump on live chat to speak to a real member of our team, or you have the option to email us. There’s an entire series of coaching videos built straight into the platform for you to watch, plus a whole load of help articles.

If you have built your client’s site and have now passed it over to them to manage, they have those same options too. If your client chooses a package with phone support, they’ll even be able to call us directly if they run into a problem!

All in all, we want you to be successful and to have a great website portfolio, so if you do encounter any issues we are always on hand to help you out.

What if I’m not happy with how the website I’ve built looks? I’ve already promised a client a website but I don’t want to show it to them.

Building your first few websites can be a little bit of trial and error, we’ve made it as easy as possible to make a great looking website for your client, but sometimes it just needs a little bit of extra polish. If you’re not happy with a website that you need to pass over to a client, drop us an email or hop on live chat, we’ll take a look at your site and get it looking snazzy.

How does the mock-up feature work?

We’ve created a feature especially for marketers that allows you to create professional looking ‘mock up’ websites for your clients, so you can give them a good idea of the high quality website you could create for them. Time is precious, so not only can this handy tool can save you hours of building, but you’re sure to impress your client with a quick turnaround and get them on board sooner.

You can build a mock-up in just a few steps:

  1. Log into your Smart Little Marketer account, navigate to your ‘back office’, choose the ‘Clone’ option.
  2. Select an industry type from the list that best suits the industry of your new client project.
  3. Click ‘clone’.
  4. Switch user to your new client project & your new site will be waiting for you.
  5. Lastly, just add in your client’s logo and make any other customisations until you’re happy. Now you’re done.

By using the mock-up feature, you can essentially build your client’s site and show it to them in around half an hour, but of course you always have the option to build sites from scratch. If you can’t find the right industry template, ping us a message and we’ll be able to build one for you.

I’ve never built a website before and I’m generally not very technical, how can I be sure I’ll get clients and do a good job?

Being a Smart Little Marketer makes adding websites to your marketing mix incredibly easy, much much easier than most people think. You do not need to know anything about how to build a website from scratch, you only need to know what your client wants to say about their business.

We recommend playing around with the platform, maybe building a few dummy sites and practicing with the mock-up feature. It is completely free to do this and we don’t take any credit card details, so why not try it out now? We'll even give you a discretionary discount to give your clients just to help sealing the deal.

Click here to read what some of our current ‘non-technical’ marketers have to say about their experience using the Smart Little CMS.

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