Smart Little Marketer Blog

Check out our latest tips & tricks to master building lead-boosting websites that'll knock your clients socks off.

Our top 3 favourite marketing podcasts to learn something new. Every single day.

Chris John on Wed 9 Mar

If you ever find yourself reading a book and realising you haven't actually taken anything in - here is another way to learn something new, every single day (and actually take it it in!).

3 essential tips for building your first client site with Smart Little Web CMS

Joel Calliste on Tue 8 Mar

The first project will always the daunting one, no matter which way you slice it, so I’ve put together my top 3 tips for creating your very first client website.

Your top 5 questions answered: Using the Smart Little CMS to build client websites.

Joel on Fri 4 Mar

Building websites might be something you absolutely, never thought you could offer, but now it is easier than ever. It's a daunting task to offer something new to your clients for the first time, so we're here to answer your top 5 questions and concerns.

3 ways to improve your client websites - right now.

Chris on Thu 3 Mar

Whether you've made hundreds of websites or you're quite literally just starting out, here's a roundup of 3 great tips to make your websites EVEN better than before.

3 winning online resources for the savvy web marketer

Chris John on Mon 22 Feb

There's tonnes of resources on the internet for web marketers, some good, some not so great. So we've put together 3 great resources you might not have already seen, to help you save time and cash while still delivering quality services.

3 more customisation features you might not have discovered yet

Joel Calliste on Mon 22 Feb

Just a few more features you might not have already discovered to impress your clients just that little bit extra!

The power of design: One website, 4 different ways.

Chris John on Mon 22 Feb

So you've input all of your client's marketing copy, but where do you take the design? It doesn't have to be an annoying after thought. Read on to see just how powerful the Smart Little CMS design editor really is & get a little inspiration for your current projects.

Websites: what small businesses want

Rebecca Jabbar on Thu 13 Aug

Do you currently create websites for your clients, or wish to? We've uncovered what the biggest bugbears are for small business owners when it comes to their website. 

In the news this week...

Rebecca Jabbar on Fri 31 Jul

What’s hit the news this week? Well, Google+ and Facebook have been highlighted in one or two articles…

Web building series #8

Chris John on Fri 12 Jun

If you’re a large business with a budget to engage a web design agency, then you’re already onto a winner when it comes to knowing (or being shown) what to have and what not to have on your website. But what about small and local businesses?  We’ve spoken to many people who remain unsure. So we thought we’d share our number one recommendation...

Web building series #7

Chris John on Fri 15 May

Keeping on the theme of our previous blogs on SEO, we’re now delving a little deeper; looking specifically at how our small and local business customers can best position themselves to reap the rewards of successful SEO. Do your local competitors get a higher ranking than you even though your site is more professional? Let us clear the confusion away with our take on how you Go Local.

Web building series #6

Chris John on Fri 17 Apr

In previous blogs we’ve enjoyed getting back to SEO basics; looking at the fundamentals you can (easily) implement to guide search engines to prioritise your site. Unfortunately, it doesn’t stop with the fundamentals, whole careers are built out of SEO. But don’t fear, we have another installment to really help tick those boxes and make sure your site isn’t bottom of the searching pile.

Web building series #5

Rebecca Jabbar on Fri 20 Mar

So, you’ve made sure that your company description and other content on your site is clear for your target audience to understand you’re relevant to them. And by doing this you’re also pleasing Google.

But what else can you do to really optimise your site’s attractiveness to search engines?

Web building series #4

Chris John on Mon 2 Mar

We’re regularly asked about SEO by businesses who, understandably, want to make sure they’re meeting all the right criteria to be on the front page of search engine rankings. Often, the assumption is it’s all about meta tags and behind-the-scenes trickery, but actually, the most important step in achieving great SEO is to think of a Search Engine (such as Google) as a person… not a machine.

Web building series #3

Rebecca Jabbar on Fri 6 Feb

If an independent retailer wants to compete effectively, their online presence needs to be spot on. So when building a site for a retailer, or perhaps looking to transfer what you already have to a better platform, what should the platform criteria be to make sure you’re making the right decisions?

 

 

Web building series #2

Rebecca Jabbar on Wed 28 Jan

Building a website for yourself or a client can sometimes cause anything from excitement to dread for those of us who aren’t trained web developers or designers. Even if you’ve created websites before, are you sure you’re using the right platform?

 

Digital Marketing Trends

Rebecca Jabbar on Fri 16 Jan

January just seems to be the month that keeps on giving. From reviews of 2014 to predictions, tips and expected trends for 2015, it seems we can’t get enough of them.

But what are the best, most interesting for small businesses and those that support them achieve a big voice? Well, we’ve tried to collate the them…

Web building series #1

Rebecca Jabbar on Wed 14 Jan

Welcome to the inaugural blog of our new ‘website building’ series, where we shall explore the realms of all things website creation and provide a few helpful hints and tips along the way.

 

 

In the news this week...

Rebecca Jabbar on Thu 8 Jan

Everywhere you look, when it comes to marketing predictions, 2015 is set to be the year of content marketing – all led by social media. We’ve seen untold top tips and trends articles, and as websites depend on strong content, and business growth depends on strong marketing, we thought we’d dive in and take a look.

In the news this week...

Rebecca Jabbar on Fri 2 Jan

It's often a time for reflection, a clean slate and resolutions, but what will 2015 have in store for our customers? We've been looking through a number of predictions and have pulled some of the more interesting ones together. 

Final blog of the year

All at Smart Little Web on Tue 23 Dec

We've had a final look at the news to see what's in store for the end of this year for small businesses.

 

In the news this week...

Rebecca Jabbar on Fri 19 Dec

We’ve had quite a week this week, from our mini Smart Little Web-ers meeting the big man on Thursday (yup, Santa was a hit!) to a cinema trip to see the Hobbit III. And it seems there’s also been a lot in the news. We’ve rounded up some of our favourites.

In the news this week...

Rebecca Jabbar on Fri 12 Dec

Once again, we thought we’d round up what piqued our interest in the news this week. And it wasn’t surprising to see a lot of stories regarding Small Business Saturday. It seems like it was a great success, with sales up £36m on last year. But even with so much publicity, were small businesses able to generate as much in sales as they could? 

In the news this week...

Rebecca Jabbar on Fri 5 Dec

We've been monitoring the news this week and picked a few articles that we found interesting. From Facebook plans to the autumn statement, a lot has been happening that will impact small businesses. 

Get more return on your ad spend

on Mon 20 Oct

According to Google 61% of smartphone users search the internet everyday on their mobiles and 57% search for local information at least once a week. What does this means for local businesses spending money on print advertising?

Release 1.11 now live

Chris John on Wed 1 Oct

We completed release 1.11 in the early hours of this morning. Lots of little updates and a few bug fixes.

Guide for independents selling on the web

Chris John on Mon 22 Sep

We looked for a comprehensive guide about selling online, but that was aimed at independents. We couldn't find one, so we wrote one ourselves.

We look at the opportunities and the options for selling online.

Does your website look good on different devices?

Chris John on Thu 21 Aug

With more and more potential customers visiting your website on smartphones and tablets you run the risk of losing out. Find out how to quickly assess your website and what to do about it if it's putting off leads.

When does adding chat to your website make sense?

Chris John on Wed 13 Aug

You may have seen on some websites a little tab in a corner that says something like "Chat with us" - look below on this website to see one. This is a widget that allows a business to chat in real time with visitors to their website.

Learn if you should have live chat on your website.

A blog for a local business NOT a local business for a blog

Chris John on Wed 30 Jul

After 2 year's in the making why would a blog be one of the last core features we add to the Smart Little Web Platform? With content marketing so important, why would we not start with a blog and then do the other stuff?

When we started this whole venture we looked at Wordpress to see if it met the needs of a local business trying to build a website. It didn't do very well. Mostly because it is a blogging platform you can bend to make work for a business website. So we set about tackling things from the opposite direction.

A blog for a local business NOT a local business for a blog

Chris John on Mon 30 Jun

After 2 year's in the making why would a blog be one of the last core features we add to the Smart Little Web Platform? With content marketing so important, why would we not start with a blog and then do the other stuff?

When we started this whole venture we looked at Wordpress to see if it met the needs of a local business trying to build a website. It didn't do very well. Mostly because it is a blogging platform you can bend to make work for a business website. So we set about tackling things from the opposite direction.

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